Laura Topalli
G
Rated 5 out of 5
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
A website redesign cost is driven by seven things: how many pages and templates you need, whether copy is rewritten, custom features, photography, integrations, the platform move and the redirect work that protects rankings. A small service-business site sits at the low end; multi-location sites and anything with custom tools cost more and take longer.
We quote every redesign after a walkthrough, never from a price list, for the reasons below.
Each row can move a quote meaningfully on its own. Most budgets are decided by the first three.
| Factor | Lower cost | Higher cost |
|---|---|---|
| Pages and templates | One template reused across a few pages | Separate templates for services, towns, posts and landing pages |
| Copy | Existing text lightly edited | Every page rewritten for search and clarity |
| Custom features | Contact form and click-to-call | Estimators, booking rules, portals or logins |
| Photos | Your own job photos supplied | New photography or heavy image editing |
| Integrations | None beyond analytics | CRM, scheduling or payment connections |
| Platform move | Already on WordPress | Coming from Wix, Squarespace or a custom system |
| Redirects | Few URLs change | Hundreds of old addresses need mapping |
For our clients, the platform switch in the sixth row carries no separate charge.
A redesign is priced by effort, and effort tracks scope. Once a site needs many templates, several locations or custom tools, the budget climbs and the schedule stretches with it. Multi-location rebuilds with custom tools are the ones we plan with a longer runway from the start, and the fixed quote follows the discovery call.
The reverse is also true. A focused redesign of a small service site, with good photos supplied and copy that mostly survives, is where owners get the most visible improvement per dollar.
Budget also depends on what happens to the old site. Keeping copy that already ranks, and only rewriting pages that underperform, protects existing traffic and trims the writing line of the quote.
What a client pays for is the change in what a visitor understands. Dawley's old homepage led with a slogan; M&J's old site still spoke to New Jersey customers after the owners moved to Spring Hill, Florida.
Money spent here rarely shows up as more calls.
Changing pages that already bring in leads, because nobody checked Search Console first.
Skipping the redirect map, so the rankings the old site earned disappear at launch.
Paying for design around images that look like every competitor instead of your own work.
Buying five add-ons to fake a feature that one small custom plugin would handle cleanly.
Five approvers giving conflicting feedback, each round billed as extra design time.
Throwing out copy that already ranks instead of improving it in place.
Many of our redesign clients are service businesses around Tampa Bay and in Pasco and Hernando counties, from Land O' Lakes to Brooksville and Spring Hill. Local clients can meet with us in person for the kickoff and mockup review, which often trims a round of revisions. Clients in Illinois and Wisconsin get the same process over video.
Pricing itself does not change by city; it follows the seven factors above. Our website design service in Tampa explains what a full project includes, and our SEO migration support covers the redirect side in detail.
We look at which pages already earn clicks in Search Console and which ones visitors leave quickly.
Every page is marked keep, rewrite, merge or retire, which fixes the template and copy counts.
Anything beyond forms and calls, such as estimators or bookings, is listed and priced as its own line.
One document with scope, price and schedule, so extras added later are visible as extras.
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength help me our when it came to my SEO. I knew nothing about SEO and had no idea how important it was to my business. 10/10
Paul is a very bright person. His knowledge about AI and SEO is impeccable. Look forward to working with him.
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A redesign that keeps good copy and structure usually costs less. When the old platform, content and structure all need replacing, it is effectively a new build.
It can, if old URLs are dropped without redirects. Done carefully, with titles and content carried over, a redesign usually helps.
When the site stops representing the business or starts losing leads, not on a fixed calendar. Many sites only need targeted updates between full rebuilds.
With us, yes. A Wix or Squarespace site gets recreated in WordPress and moved onto hosting we manage, and that transfer is priced into the redesign itself rather than listed separately.
Viewer access to analytics and Search Console, a list of the services and towns you want covered, your best job photos and two or three sites you like. With those in hand, the quote reflects your real scope instead of guesses.
Yes. Launching core pages first and adding location pages or custom tools in a second phase spreads the cost and gets the new site working sooner.
A walkthrough of the current site, then a written quote.
Paul Weidner writes every redesign quote himself; he started Search Strength SEO and remains its owner. Steven McVicker, his fellow owner and the company's CTO, scopes any custom features. The same two people build what they quote, from our base in Tampa, FL.
Client reviews and our service area are listed on Google Maps under our business name.
Share a link to the site you have now and a short list of what is not working. Our reply names the factors that will shape your quote.