Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
How much does website design cost? For a small business, it costs whatever the scope requires, and four things set that scope: the number of pages, who writes the words, any custom functionality and the volume of content being migrated from the current site. Five simple pages and forty pages with an online estimator are not the same job, so a trustworthy designer quotes from a written scope rather than a single flat figure. In our own projects, the WordPress migration and hosting on our server come bundled in, and a typical service-business site is live within two to four weeks.
Written by Search Strength SEO from the projects in our own portfolio, not from a generic price survey.

Nearly every difference between two website quotes traces back to these.
Each page has to be planned, designed, written and tested. A site with a page per service and per town costs more than a single services page, and usually earns more too.
Copywriting is real work. Supplying finished text lowers the price; having the designer research and write every page raises it but tends to produce pages that rank and convert.
Booking rules, an online estimator, member areas or integrations with your CRM add development time beyond layout and design.
Moving dozens of old pages, redirecting their URLs and preserving existing rankings takes careful work, especially from Wix, Squarespace or GoDaddy builders.
Asking how much does website design cost is really asking which tier you are in. Relative cost rises down the table.
| Scope | Typical contents | Relative cost |
|---|---|---|
| Brochure site | Home, about, services, contact; client supplies most text | Lowest |
| Service-business site | A page per service, reviews, quote form, designer-written copy | Moderate |
| Multi-location site | Service pages plus a page per town or office, all written fresh | Higher |
| Custom-feature site | Any of the above plus an estimator, booking logic or integrations | Highest |
Shared-theme builds are the exception: several similar sites on one theme cost less each, as the example below shows.
Three builds from our portfolio that sit at very different points on that table.



The insurance agents are the leanest example. The brief called for six independent agents to get individual sites, each carrying that agent's photo, background and scheduling link. Since the six sites run on a single shared theme, adding one more agent takes days, and the design effort was paid for once instead of six times over.
Optimum Health & Wellness sits at the opposite extreme. That release covered a fresh homepage, 25 pages on individual treatments, another 14 for the towns it serves and an insurance guide, all launched on the same day. Element Roofing Solutions lands in the middle on page count, yet its instant-estimate feature meant real development time layered over the design budget.

The build is one cost. These keep going, and a fair quote says so up front.
WordPress core, plugins and backups need regular care. We host client sites on our own server and explain the maintenance plan before the build begins, so nothing arrives unannounced.
Your domain renews yearly, and business email is usually a separate subscription with your provider.
A well-built site gives rankings a base, but ongoing SEO is its own service. For that side of the budget, read how SEO is priced month to month.
A low upfront price is not always the cheaper option over a few years.
Off-the-shelf themes go live quickly, yet they rarely end up both quick-loading and distinctive, and extra functionality often means buying add-ons.
Designing around your content takes longer up front, then costs less every month because there is less to patch and fewer licences to renew.
Hosted builders look inexpensive, but the monthly fee never ends and moving away later means rebuilding. We move those sites to WordPress as part of a redesign.
If visitors cannot find your phone number or understand what you do, every other marketing dollar works harder than it should.
A brief conversation about your services, your territory and the customers you would like more of.
We look at what exists, what should move and what is holding it back.
A page list, any custom features and who writes the copy, written down.
A line-by-line quote and a launch schedule, before any design starts.
See how this plays out on our Tampa website design and development service, which follows the same steps for clients nationwide.
Because two sites can differ enormously in pages, writing and features. A flat price either overcharges simple sites or cuts corners on complex ones.
Yes. We host every site we build on our own infrastructure, the WordPress migration is included, and a maintenance plan handles updates and backups after launch.
For a typical service business, plan on roughly two to four weeks between the first call and going live. Multi-location builds, very large sites and custom tools add time, and you approve the calendar up front.
Yes. Supplying finished text reduces the price, though we still edit it so each page reads clearly and answers what customers search for.
Not necessarily. Scope drives the price far more than location, and we build for clients in Tampa, Chicago and elsewhere with the same process.
At first. Add years of fees and a forced rebuild when you outgrow it.
If the structure is sound, a redesign; if the platform limits you, a rebuild.
Yes. Our portfolio covers brochure sites through large multi-location builds.
A list of services, the towns you serve and any features you know you need.
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength help me our when it came to my SEO. I knew nothing about SEO and had no idea how important it was to my business. 10/10
Paul is a very bright person. His knowledge about AI and SEO is impeccable. Look forward to working with him.
Want more people to find your business? Paul is your guy!
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Search Strength SEO is the real deal. He’s an SEO guru who helped get our website ranking and has been great to work with throughout the process. What I appreciate most is how transparent he is—straightforward pricing, clear
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The honest reply to how much does website design cost is a written proposal. Share a little about the company and the website you have now. An itemized proposal reaches you before a single page is designed.