Access and indexing
- Robots, sitemap and canonical policy against actual index state
- Noindex, redirect chain and soft-404 mapping
- Orphan pages and pages excluded from the sitemap
- Log-file review of crawl allocation where logs are available
A technical audit is only worth what gets fixed afterwards. We run the crawl, prove each finding against the live site, and then apply the fixes ourselves — because handing an owner a 90-item PDF and calling it a deliverable is where most audits quietly die.
Tell us the site and the market you sell into. You get a written read on what is holding it back — and a straight answer about whether we are the right fit.
A technical audit answers one question in several parts: can a search engine reach every page that should rank, render its content, resolve its canonical, read its markup, and load it fast enough — and where the answer is no, what specifically is causing it.
The audit is only half the deliverable. The other half is proving each finding on the live URL, because crawler tools report a large number of things that turn out to be false alarms on inspection.
The gap between what a crawler finds and what Google has indexed is where most real problems hide. Neither number means much alone.
If the content only appears after JavaScript runs, treat it as absent until proven otherwise. This is the single most under-diagnosed failure we see.
Automated audits over-report. We check each flagged item against the live page before it reaches your fix list, so nobody spends a sprint on a phantom.
Ordered the way we work it, not the way a tool exports it.
All three are ones we have diagnosed on real sites, including our own.
A page-cache plugin on our own site began returning empty responses to logged-out visitors while every logged-in check looked perfect. Anonymous crawlers saw blank pages sitewide. Any audit that only tests as a logged-in user misses this class of fault entirely.
A client site had a Google Tag Manager container ID installed where a GA4 measurement ID belonged. Everything looked configured, and not one event was ever transmitted. Reporting was fiction for months.
Legacy URLs left un-redirected after a replatform, or redirect chains three hops deep. We publish the migration checklist we work from precisely because this is the most expensive avoidable failure in the discipline.
Crawl, render check, Core Web Vitals and index comparison, delivered with a prioritized fix list and an offer to implement it. You keep the findings either way.
Request the AuditTwo to three weeks to the fix list, then implementation.
Crawl, index comparison, render diff, vitals per template, and a log-file pull if we can get one. Nothing is prescribed before this is done.
Every finding is confirmed on the live page, then ranked by what it would actually recover. A hundred-item list nobody can action is not a deliverable.
Fixes go in, then the same measurements run again on the same URLs. Closing the loop is what separates an audit from a report.
Portfolio averages from real GA4 client data, using each client’s first full month as the baseline.
Results vary based on site age, industry, and market competition.
The services that most often share a scope with an audit.
“The reporting is the part that surprised me. I can see which pages brought in enquiries instead of being handed a traffic number every month.”
— Lifehack Wellness“They rebuilt the site and handled the search side together, so nothing got lost between two vendors blaming each other.”
— Wellness 360 PlusTechnical SEO is the work that determines whether search engines can reach, render, understand and prefer your pages: crawl access and index control, server response and page speed, JavaScript rendering, canonical and redirect handling, structured data, internationalization, and site architecture. It decides eligibility — content and links compete only among pages that clear it.
A full crawl compared against what is actually indexed, a rendered-versus-served HTML comparison, Core Web Vitals measured on real templates rather than a single URL, redirect chain and canonical mapping, structured data validation, log-file review where logs are available, and a prioritized fix list ordered by impact against implementation effort.
Annually for a stable site, quarterly for anything with an active development team, and immediately before and after any migration, replatform or theme change. Most of the severe problems we find were introduced by a deploy that nobody connected to a traffic drop three weeks later.
We implement. We run WordPress builds and hosting for clients, so most fixes are applied directly rather than handed off. Where the site sits on a stack we do not control, we write the change specification precisely enough for your developer to apply it and then verify the result on the live URL ourselves.
They are a real but modest ranking input, and a substantial conversion input. The practical case for fixing them is rarely the ranking gain on its own — it is that a slow template loses revenue at every step of the funnel, and the same work usually resolves rendering problems that were hiding content from crawlers.
Content that exists in the browser but not in the served HTML, and redirect chains left behind by a migration. Both are invisible in a normal page view, both are trivially fixable, and both can suppress an otherwise healthy site indefinitely because nothing on screen looks broken.
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We build and maintain WordPress sites ourselves, so implementation does not stall waiting on a developer who has never read the audit.
Discuss ImplementationTechnical work is applied on WordPress on our own server; sites on other hosts or platforms are brought over first, included in the SEO fee. The company itself is a real one, at a real address.
Worth a look before you give anyone server access — our Google Business Profile reviews.
