Every trade thinks its search problem is unique. Mostly it is not — the map, the reviews and the service pages behave the same way whether you clean roofs or unblock drains. What differs is urgency, ticket size and season, and those three change the plan more than the trade name does.
Whichever trade you are in, the first question is the same: which work do you want more of, and what is stopping the phone ringing for it. Send both and we will answer specifically.
Four things: a Google Business Profile that decides Map Pack visibility, a page for each job you want more of, market pages wherever the routes justify one, and a steady review habit. That foundation is identical across trades.
What genuinely differs is urgency, ticket size and season — and those three reorder the priorities enough that a single template underserves everybody.
Restoration, drain clearing, board-up. Map Pack position and answering the phone beat everything. Decisions take minutes.
Construction, design-build, remodelling. Portfolio depth and credibility across weeks of comparison. Decisions take months.
Lawn care, cleaning, maintenance. Neighbourhood density and review volume, so routes stay tight and profitable.
Three questions before anyone writes a page.
Not which services you offer — which ones you would be pleased to get a call about. Operators running two trades under one roof should read how combined plumbing and HVAC companies should split this first. That list becomes the service pages, and it is usually shorter than the services menu.
Route density, drive time and crew capacity decide which markets earn a page. A market you can reach but not service profitably is not a target.
Minutes, days or months. This single answer determines whether the budget goes into Map Pack and reviews, or into portfolio depth and comparison content.
Emergency trades, project trades and recurring trades need different builds. Tell us which you are and we will point you at the right one.
Ask UsThe same foundation, weighted for the trade. Exterior cleaners get a dedicated pressure washing SEO programme.
We run trade programmes for painting contractors, tree service companies, pool builders, fence installers, pest control operators and movers as well.
Portfolio averages from real GA4 client data, using each client’s first full month as the baseline.
Results vary based on site age, industry, and market competition.
It was not a positioning decision so much as a compounding one. Trades refer other trades, and the pattern recognition transfers: a fix that works for an exterior cleaning company usually works for a landscaper, because both sell visible outdoor results to homeowners in a defined radius. Trade accounts are handled by our owner, Paul Weidner, so a lesson from one job reaches the next one quickly.
The limit of that is worth stating too. Trade experience does not transfer to regulated categories — healthcare, insurance and legal work carry compliance constraints that change what you can claim on a page. We do that work as well, but we do not pretend it is the same job with different photographs. If your trade is not listed above, ask; if it is genuinely outside what we do well, we will say so. It is also worth reading which industries benefit most from a strong online presence before committing a budget.
“The reporting is the part that surprised me. I can see which pages brought in enquiries instead of being handed a traffic number every month.”
— Lifehack Wellness“They rebuilt the site and handled the search side together, so nothing got lost between two vendors blaming each other.”
— Wellness 360 PlusIt is local search optimization applied to trades that serve homeowners: Google Business Profile management, a page for each job worth chasing, coverage pages wherever the routes justify them, and a running review habit. The foundation is shared across trades; what changes is urgency, ticket size and seasonality, which reshape the priorities.
The mechanics are largely the same. The weighting is not. An emergency trade lives or dies on Map Pack position and response speed; a project trade needs portfolio depth to survive weeks of comparison; a recurring trade needs neighbourhood density so routes stay profitable. Same tools, different emphasis.
Most single-location trades fall between $750 and $2,500 per month, driven mainly by how many service pages and markets the business needs. Multi-trade or multi-location operations run higher. We publish the reasoning behind those bands rather than a fixed rate card, because scope varies far too much for one number to be honest.
One for each job you genuinely want more of — usually between four and ten. The test is whether you would be pleased to receive that enquiry. Pages for work you take reluctantly produce jobs you resent, and pages that exist only to hit a count get treated as scaled low-value content.
Usually not. Coverage should follow profit, not the service list: pick the markets where the crew can work efficiently and where the jobs are worth having, then give each one writing that could only describe that place. Six pages built that way will out-earn thirty built from a template, and the template route also invites Google's scaled-content judgement.
If the foundation is genuinely shared, yes — and it brings an advantage, because a pattern learned in one trade often transfers. What matters is whether the agency adapts the plan to your urgency and ticket size, or applies one template to everybody. Ask how their plan for you differs from their plan for a different trade.
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
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Paul is a very bright person. His knowledge about AI and SEO is impeccable. Look forward to working with him.
Want more people to find your business? Paul is your guy!
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We work with haulers, restorers, builders, landscapers and cleaners. The shared foundation is the same; the plan is not.
Start a ConversationMost of our client book is home services. We work from Tampa, Florida.
Trades talk to each other, which keeps us honest. Read the Google Business Profile reviews.
