Project-type architecture
- A page per project type you actually want to sell
- Market pages for the areas you genuinely build in
- Clear separation so pages stop competing with each other
- Internal links routing readers between related project types
Construction searches are slow, expensive and comparison-heavy. Somebody planning a build reads for weeks before they call anybody, which makes contractor SEO less about being first and more about being the firm that still looks credible on the fourth visit.
Give us the URL and the project types you want more of. We will come back with the specific gaps — usually missing project pages and portfolio work search engines cannot read.
A page for each project type you want more of, market pages for the areas you build in, individual project write-ups with real detail rather than image galleries, and credibility signals such as licence classification stated plainly.
The structural difference from other trades is the consideration cycle. Nobody picks a builder from a Map Pack in ninety seconds, so the work is aimed at surviving comparison rather than winning a first click. Specialist trades inside that same market run on a much shorter cycle — painting is quoted, not booked, which changes what the site has to do.
One page per thing you want to build more of. A combined services page ranks for nothing in particular.
Galleries are invisible. A project page with constraints, timeline and outcome is both readable and quotable.
Licence classification and number stated plainly builds trust and stops you being misdescribed.
Sequenced around the length of the sales cycle.
Most contractor sites hide their best proof in galleries and sliders that rank for nothing. That is normally the fastest win available.
Have Us LookHighest-return work first.
Almost every contractor site has one page trying to rank for six project types. Splitting it is usually the largest single gain available and costs nothing but writing. Firms building pools carry an even longer research cycle, covered in the pool builder guide.
The photos already exist. Adding the story around them converts a dead gallery into a set of pages that rank for the exact searches your best clients make.
Profile categories and on-site language should match what you are actually licensed to do. Getting this wrong quietly excludes you from the searches you most want — a point our profile work starts with.
Portfolio averages from real GA4 client data, using each client’s first full month as the baseline.
Results vary based on site age, industry, and market competition.
We build and maintain the site for Montesanti Construction, a certified building contractor in Florida. One of the first things that engagement taught us is how much damage imprecise language does: describing a specialist as a general contractor, or listing services outside their licence classification, is both a compliance problem and a ranking problem, because it puts the site in competition for searches it should not win.
So the first conversation on a contractor account is usually about what you are licensed and equipped to do, and what you want more of — not keywords. Everything downstream depends on getting that right, and it is far cheaper to settle it before forty pages exist than after.
Electricians get two very different kinds of search, and each needs its own page. One is the emergency: a tripped main, a burning smell, power out to half the house, searched on a phone and settled in the map results within minutes. The other is the planned project, such as a panel upgrade, an EV charger, a whole-home generator or a rewire, researched over days by a homeowner comparing licenses, reviews and timelines.
Lumping both onto one “electrical services” page loses each of them. We give emergency work a short, call-first page and a Google profile set up for after-hours availability, and give every planned project its own page explaining permits, inspection and what the visit involves. The license number and service area sit near the top of both, because those are the first things a cautious buyer checks.
What contractor campaigns typically include. Crews that clean exteriors rather than build them have their own playbook: SEO for exterior cleaning companies.
“The reporting is the part that surprised me. I can see which pages brought in enquiries instead of being handed a traffic number every month.”
— Lifehack Wellness“They rebuilt the site and handled the search side together, so nothing got lost between two vendors blaming each other.”
— Wellness 360 PlusContractor SEO is search optimization built around long, high-value construction decisions. It covers a page per project type rather than one services page, portfolio work written so search engines can actually read it, licence and insurance credibility signals, and local visibility across the markets you build in.
The buying cycle. A plumbing search is an emergency resolved in an hour; a construction search is a project researched over weeks with several firms shortlisted. That means fewer, larger leads, more comparison pages, and content that has to hold up on repeat visits rather than convert on the first.
One page per project type you genuinely want more of — additions, remodels, commercial fit-outs, new builds — plus a market page for each area you build in, and individual project write-ups with real detail. A single services page listing everything competes for nothing in particular.
Give each project its own page with text: what the client wanted, what the constraints were, what it cost in broad terms, how long it took, and what the result was. A gallery of images with no words is invisible to search engines and to the AI assistants that increasingly summarise contractors for buyers.
Longer than trades, typically six to twelve months to meaningful volume, and the first enquiries usually come from specific project-type searches rather than the head term. The compensation is lead value: one additional project a year often covers the entire programme several times over.
Yes, more than most contractors expect. Buyers and AI assistants both look for verifiable credentials, and stating your licence classification and number plainly is a trust signal that costs nothing. It also prevents the misclassification problem where a specialist gets described as something they are not.
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Construction buyers research for weeks. We build the pages that keep you credible across all of them.
Start a ConversationWe build and rank contractor sites from Tampa, Florida, for firms in any market.
Long sales cycles reward vendors you can check. Start with the Google Business Profile reviews.
