Laura Topalli
G
Rated 5 out of 5
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Custom software development cost is driven by scope rather than a rate card: how many kinds of users log in, how many outside systems it talks to, how much old data comes along, and what support you want once it is live. A small internal tool and a multi-role client portal can differ several times over in price. We put a fixed figure in writing after a discovery call, never before.
Written by the developers who scope, build and maintain software for our clients.
Almost every budget splits across the same five phases. The share each one takes changes with the project, so the right column shows what stretches it.
| Phase | What the money buys | What makes it grow |
|---|---|---|
| Discovery | Workflow review, written scope, list of what version one must do | Many departments to interview, unclear rules |
| Prototype | A clickable first version tested with your own sample data | Screens for several user types |
| Build and testing | Features shipped in small weekly releases, each checked against scope | Integrations, permissions, edge cases |
| Launch | Deployment, data import, staff training | Years of records to clean and verify |
| Support | Updates, monitoring, small improvements | Uptime promises, frequent change requests |
Build and testing is normally the largest slice of custom software development cost. Discovery is the cheapest phase and the one that saves the most money later.
When two projects that sound alike come back with a very different custom software development cost, one of these is almost always the reason.
One team sharing one view is the lean case. Separate screens and permissions for staff, customers and vendors multiply design and testing time.
A modern CRM or payment platform with good documentation connects quickly. A legacy export dropped into a folder each night takes far longer to handle safely.
Importing spreadsheets or an old database means cleaning duplicates, matching fields and proving nothing was lost before anyone relies on it.
Consent records, audit trails and retention periods cost less when designed in on day one than when retrofitted after an inspection.
Hosting on a server we manage keeps speed, backups and security with the engineers behind the build, and that is priced into the plan.
A tool that settles after launch is cheap to keep. One that gains a feature every month needs an ongoing budget line.
Every SEO client of ours has a login to a dashboard that tracks calls, texts, form fills and rankings. Steven McVicker built that dashboard as co-owner and CTO and keeps it running, so it makes a fair worked example of the factors above.
It has many logins, and each one must see only its own account, which puts it at the heavy end of the first factor. Data arrives from several outside sources on an automatic schedule, which touches the second. What kept it lean was a stable feature list: once the core screens worked, changes became small and occasional.
Sometimes the honest estimate is zero, because a product on the market already handles the work.
If your workflow matches how most companies in your industry operate, a mature product has already paid for the development you would be funding.
A subscription that handles most of the job, with a small gap you can live with, usually beats a build.
Copying records between three or more systems every day is a hidden payroll cost that software can remove.
Per-user licences that climb faster than headcount can make a one-time build cheaper within a few years.
If a product already fits, we will name it and step aside.
Size of the problem, not size of the company, set each budget.
You share your screen and show us the process as it runs today, including the workarounds nobody is proud of.
We list what version one must do, what can wait, and every system it touches, then price that document.
A clickable prototype lands first so you can reject a wrong assumption before it becomes expensive.
Features arrive in small releases you check each week, so the budget never disappears into a long silent stretch.
Anything added after sign-off gets its own written price before work begins.
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength help me our when it came to my SEO. I knew nothing about SEO and had no idea how important it was to my business. 10/10
Paul is a very bright person. His knowledge about AI and SEO is impeccable. Look forward to working with him.
Want more people to find your business? Paul is your guy!
If you are looking for a highly qualified and effective marketing partner for your website and search engine optimization, look no further than Search Strength SEO. The team here is hard working and dedicated to you and your
business's success.
Search Strength SEO is the real deal. He’s an SEO guru who helped get our website ranking and has been great to work with throughout the process. What I appreciate most is how transparent he is—straightforward pricing, clear
communication, and no smoke and mirrors. If you’re looking to improve your Google rankings and actually understand what you’re paying for, I highly recommend Search Strength SEO.
The team at Search Strength SEO genuinely cares about their work and their clients. They take the time to understand your business and build a strategy around real results. It's clear they're hands-on and invested in helping
clients succeed.
I highly recommend this company for anyone looking to improve their website and SEO. They took the time to understand my business and provided tailored, effective solutions that are already making a noticeable difference. Paul's
customer service is exceptional. He listens carefully, communicates clearly, and consistently follows up with valuable updates and practical advice. Their professionalism, expertise, and commitment to their clients make them a true asset. I look forward to continuing to see the results and would not hesitate to recommend them.
I can't recommend Paul highly enough. Working with him has been an incredible experience, and he has exceeded my expectations in every way. From day one, he has gone above and beyond to help my business succeed, treating it as if
it were his own. His attention to detail is second to none, and nothing slips through the cracks. He's incredibly thorough, strategic, and always thinking several steps ahead. What really sets him apart is his genuine passion for what he does. He's constantly learning, adapting, and staying ahead of industry trends, especially when it comes to SEO, AI, and the latest technology. He doesn't settle for good enough—he's always looking for ways to improve and deliver even better results. Since working with him, my business has gained significantly more online visibility, and I know that's a direct result of his expertise, dedication, and hard work. He doesn't just focus on rankings; he focuses on building a strong online presence that creates long-term success. He's also one of the most responsive and reliable professionals I've ever worked with. No matter how busy he is, he always takes the time to answer questions, explain things clearly, and make sure I feel informed and confident. His communication is excellent, and I always know I can count on him. Beyond his technical expertise, he's simply a great person to work with. He's honest, trustworthy, patient, and genuinely invested in the success of his clients. It's rare to find someone who combines exceptional talent with such integrity and professionalism. If you're looking for someone who is knowledgeable, innovative, hardworking, and truly committed to helping your business grow, look no further. I feel incredibly fortunate to have him in my corner, and I recommend him without hesitation. He has made a real impact on my business, and I'm excited to continue working with him for years to come.
I had a great experience with Search Strength SEO, they help in growing and improving our customers. I would recommend them to anyone!
Great service and super fast!
Did a amazing job for an amazing price! Would totally recommend to other
Responds fast, works efficiently, and no one else ill use for these services
Awesome at what they do! Very responsive and top of things. 10/10!
Extremely professional and easy to work with. Handled my issues very quickly and I would recommend them to anyone!
We had such a great experience with the Search Strength SEO team! They made our website look better than ever and handled our Google Business Profile setup flawlessly. Everyone was kind, responsive, and extremely thorough.
Anytime we had a question or needed help, they were right there. We’re so grateful for everything they did for us!
Paul helped me get my website setup in less than 24 hours! Turned out amazing and would highly recommend using them. Thanks Paul and team!
Very good at what they do and super responsive. Paul is awesome. 10/10.
I’ve recently started working with the team at Search Strength SEO, and I couldn’t be more impressed. They bring a rare blend of deep professional expertise and down-to-earth customer service that’s truly refreshing. Not only do
they know their stuff when it comes to everything from local SEO to website builds, but they also genuinely care about making a difference in their clients’ businesses. They have good hearts and a real commitment to helping clients succeed. If you’re looking for a team that’s willing to go the extra mile, I’d highly recommend them.
The Search Strength team has been incredible to work with. They know exactly what they’re doing when it comes to optimizing a Google Business Profile. Our visibility and engagement here in Tampa have noticeably improved thanks to
their strategy, communication, and attention to detail. Highly recommend them to anyone looking to grow their online presence the right way.
Search Strength SEO helped us grow our online presence in Tampa with smart SEO strategies. They played a huge role in helping our business expand in the behavioral health field. Great communication and real results!
Working with Search Strength SEO has been a game-changer for our business. They took the time to understand our goals and built a customized SEO strategy that delivered real results. Our website traffic and lead volume have both
increased significantly. The team is professional, responsive, and truly knows what they’re doing. As a small family company in Waterford, WI we truly are grateful for the impact they have made for our company and business! Highly recommend them to anyone looking to grow their online presence or in need of web development!
So happy I found Search strength SEO! Their team is so easy to work with and they pay great attention to detail. Would recommend them to anyone!!
I’m so glad I found search strength SEO. Their team is so knowledgeable and efficient. They made sure to guide me in the right direction and to answer any questions I had. They truly had my best interest at heart and set me up
for success. I can’t recommend them enough for all of your SEO needs
After trying and failing with many other marketing companies for my business, I finally success with searchstrength seo! Paul and his team’s attention to detail and responsiveness is incredible. Our new website is looking
amazing, and the consistent updates of the website means the ranking is consistently improving. This has meant more calls, more appts, and more revenue. The value I have gotten for how much I pay is far more than any company I’ve hired. They are constantly finding ways to improve your visibility online and bring people in the door. They are quick to troubleshoot, and things get done quickly. Not having to worry about my website performance and visibility or finding leads has gave me great peace of mind. This is a newer business, but the owner has been doing this professionally for a long time and will always deliver. 11/10 recommend!
Working with this team has been an absolute pleasure. Their communication is top-notch — always quick to respond, clear, and proactive. They truly understand SEO and deliver high-quality work that drives results. From technical
audits to content optimization, everything was handled with professionalism and attention to detail. Highly recommend for anyone looking to level up their SEO game!
The same two people who run Search Strength SEO: Steven McVicker leads the engineering as co-owner and CTO, and the founder and owner, Paul Weidner, reviews every customer-facing screen for speed and search visibility. A few senior developers join larger builds. Nobody hands you to a sales team.
For a closer look at how projects run, see our Tampa software development team, or custom software for Chicago companies if you are in Illinois.
Only a very rough range, and we would rather not. Two requests described in one sentence can hide very different amounts of work, so we price a written scope instead.
Fixed for the agreed scope. If you ask for something new mid-project, it gets its own written price and you decide whether to add it.
It depends on how often the software changes and what monitoring you need. Some clients choose a monthly plan; others call us per project when a new need appears.
Often, yes. When the feature lives inside a website you already run, a plugin avoids separate logins, hosting and a second admin area.
Start with the smallest version that removes your biggest daily headache, then fund the next phase once that one is paying for itself.
A narrow first release aimed at one bottleneck is often affordable for a ten-person team.
Customer logins point to our web application builds; internal tools stay on the software side.
In New Tampa, Florida. Most clients are across Florida, Illinois and Wisconsin, and projects run over video calls and shared screens, so distance never changes the price.
Businesses in Wisconsin can read about software for Milwaukee manufacturers, and Central Florida teams can start with our Orlando software page.
Before booking a call, check our reviews and office pin on Google Maps.
Book a discovery call. You walk away holding written scope, dates and one fixed price, or a plain verdict that a product on the market will do.