Laura Topalli
G
Rated 5 out of 5
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength SEO offers custom software development in Orlando, FL for companies that have outgrown spreadsheets and off-the-shelf apps. We build internal tools, customer portals, integrations and web apps, scope each one in writing, then host and look after it once it is running. The developers are based in Tampa, about ninety minutes west on I-4.
Your software lives on WordPress hosting we operate, right beside your website, rather than on a subscription platform you rent month to month.
Software development work for Orlando clients tends to cluster in a few sectors, and each has its own kind of headache.
Vendors serving hotels and theme parks juggle bookings, crews and invoices across several systems. One shared screen replaces a lot of phone calls.
Builders and trades working Lake Nona, Horizon West and Kissimmee need scheduling, job photos and estimates in one place their crews can reach from a phone.
Practices near the Lake Nona medical campus often need intake, reminders and reporting that respect tighter privacy rules.
Companies around the UCF research corridor frequently need client portals or internal dashboards that sit alongside their public site.
Three pieces of our software are in daily use. A reporting portal lets our SEO clients see calls, forms and rankings, with each login restricted to that client's own data. A reviews plugin prints our Google reviews into the page so search engines can read them. And an estimate tool on a roofing client's website gives homeowners a ballpark price at any hour.
Each started small, proved its worth, then grew. That is the same path we recommend for a first Orlando development project.
Three routes overlap. The deciding question is usually who ends up using the thing day to day.
| Who uses it | Best route | Typical examples |
|---|---|---|
| Your own staff | Business software | Job tracking, approvals, dashboards, integrations |
| Your customers | Web application | Portals, booking systems, account areas |
| Website visitors | WordPress plugin | Quote calculators, estimators, custom blocks |
For customer-facing products, our web app development page goes deeper. For add-ons to a WordPress site, see our custom WordPress plugin work.
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength help me our when it came to my SEO. I knew nothing about SEO and had no idea how important it was to my business. 10/10
Paul is a very bright person. His knowledge about AI and SEO is impeccable. Look forward to working with him.
Want more people to find your business? Paul is your guy!
If you are looking for a highly qualified and effective marketing partner for your website and search engine optimization, look no further than Search Strength SEO. The team here is hard working and dedicated to you and your
business's success.
Search Strength SEO is the real deal. He’s an SEO guru who helped get our website ranking and has been great to work with throughout the process. What I appreciate most is how transparent he is—straightforward pricing, clear
communication, and no smoke and mirrors. If you’re looking to improve your Google rankings and actually understand what you’re paying for, I highly recommend Search Strength SEO.
The team at Search Strength SEO genuinely cares about their work and their clients. They take the time to understand your business and build a strategy around real results. It's clear they're hands-on and invested in helping
clients succeed.
I highly recommend this company for anyone looking to improve their website and SEO. They took the time to understand my business and provided tailored, effective solutions that are already making a noticeable difference. Paul's
customer service is exceptional. He listens carefully, communicates clearly, and consistently follows up with valuable updates and practical advice. Their professionalism, expertise, and commitment to their clients make them a true asset. I look forward to continuing to see the results and would not hesitate to recommend them.
I can't recommend Paul highly enough. Working with him has been an incredible experience, and he has exceeded my expectations in every way. From day one, he has gone above and beyond to help my business succeed, treating it as if
it were his own. His attention to detail is second to none, and nothing slips through the cracks. He's incredibly thorough, strategic, and always thinking several steps ahead. What really sets him apart is his genuine passion for what he does. He's constantly learning, adapting, and staying ahead of industry trends, especially when it comes to SEO, AI, and the latest technology. He doesn't settle for good enough—he's always looking for ways to improve and deliver even better results. Since working with him, my business has gained significantly more online visibility, and I know that's a direct result of his expertise, dedication, and hard work. He doesn't just focus on rankings; he focuses on building a strong online presence that creates long-term success. He's also one of the most responsive and reliable professionals I've ever worked with. No matter how busy he is, he always takes the time to answer questions, explain things clearly, and make sure I feel informed and confident. His communication is excellent, and I always know I can count on him. Beyond his technical expertise, he's simply a great person to work with. He's honest, trustworthy, patient, and genuinely invested in the success of his clients. It's rare to find someone who combines exceptional talent with such integrity and professionalism. If you're looking for someone who is knowledgeable, innovative, hardworking, and truly committed to helping your business grow, look no further. I feel incredibly fortunate to have him in my corner, and I recommend him without hesitation. He has made a real impact on my business, and I'm excited to continue working with him for years to come.
I had a great experience with Search Strength SEO, they help in growing and improving our customers. I would recommend them to anyone!
Great service and super fast!
Did a amazing job for an amazing price! Would totally recommend to other
Responds fast, works efficiently, and no one else ill use for these services
Awesome at what they do! Very responsive and top of things. 10/10!
Extremely professional and easy to work with. Handled my issues very quickly and I would recommend them to anyone!
We had such a great experience with the Search Strength SEO team! They made our website look better than ever and handled our Google Business Profile setup flawlessly. Everyone was kind, responsive, and extremely thorough.
Anytime we had a question or needed help, they were right there. We’re so grateful for everything they did for us!
Paul helped me get my website setup in less than 24 hours! Turned out amazing and would highly recommend using them. Thanks Paul and team!
Very good at what they do and super responsive. Paul is awesome. 10/10.
I’ve recently started working with the team at Search Strength SEO, and I couldn’t be more impressed. They bring a rare blend of deep professional expertise and down-to-earth customer service that’s truly refreshing. Not only do
they know their stuff when it comes to everything from local SEO to website builds, but they also genuinely care about making a difference in their clients’ businesses. They have good hearts and a real commitment to helping clients succeed. If you’re looking for a team that’s willing to go the extra mile, I’d highly recommend them.
The Search Strength team has been incredible to work with. They know exactly what they’re doing when it comes to optimizing a Google Business Profile. Our visibility and engagement here in Tampa have noticeably improved thanks to
their strategy, communication, and attention to detail. Highly recommend them to anyone looking to grow their online presence the right way.
Search Strength SEO helped us grow our online presence in Tampa with smart SEO strategies. They played a huge role in helping our business expand in the behavioral health field. Great communication and real results!
Working with Search Strength SEO has been a game-changer for our business. They took the time to understand our goals and built a customized SEO strategy that delivered real results. Our website traffic and lead volume have both
increased significantly. The team is professional, responsive, and truly knows what they’re doing. As a small family company in Waterford, WI we truly are grateful for the impact they have made for our company and business! Highly recommend them to anyone looking to grow their online presence or in need of web development!
So happy I found Search strength SEO! Their team is so easy to work with and they pay great attention to detail. Would recommend them to anyone!!
I’m so glad I found search strength SEO. Their team is so knowledgeable and efficient. They made sure to guide me in the right direction and to answer any questions I had. They truly had my best interest at heart and set me up
for success. I can’t recommend them enough for all of your SEO needs
After trying and failing with many other marketing companies for my business, I finally success with searchstrength seo! Paul and his team’s attention to detail and responsiveness is incredible. Our new website is looking
amazing, and the consistent updates of the website means the ranking is consistently improving. This has meant more calls, more appts, and more revenue. The value I have gotten for how much I pay is far more than any company I’ve hired. They are constantly finding ways to improve your visibility online and bring people in the door. They are quick to troubleshoot, and things get done quickly. Not having to worry about my website performance and visibility or finding leads has gave me great peace of mind. This is a newer business, but the owner has been doing this professionally for a long time and will always deliver. 11/10 recommend!
Working with this team has been an absolute pleasure. Their communication is top-notch — always quick to respond, clear, and proactive. They truly understand SEO and deliver high-quality work that drives results. From technical
audits to content optimization, everything was handled with professionalism and attention to detail. Highly recommend for anyone looking to level up their SEO game!
A video session where we follow a real job through your current process and list what the first release has to cover.
A clickable build using your own sample records, usually within two to four weeks.
Tested features delivered in small batches between weeks six and twelve.
The same developers who built it launch it, train your people and handle fixes afterwards.
Bigger systems with several integrations are planned in phases, so your team gets value from the first release while the rest is built.
The reviews block on this page is produced by our plugin. The roof estimator lives on a client site we built, listed in our portfolio of client projects.
You get a written figure after the workflow session. These move it the most.
Every extra role, whether employee, customer or administrator, adds its own views and access rules.
Linking a CRM, payment processor or booking tool means authentication, retry logic and more test cases for each one.
Years of spreadsheet history usually carry duplicates and gaps that must be fixed before import.
Health, payment or personal data calls for logging and tighter access.
Updates, monitoring and improvements, budgeted up front.
We host the finished tool ourselves and keep it patched and backed up.
Steven McVicker, co-owner and CTO, leads development and wrote our client portal. Paul Weidner, founder and owner, makes sure anything public-facing is fast and findable. Whoever plans your build also writes it, and the same two people are still around when you want changes next year.
Our Tampa software development page explains the full build process and the documentation each client receives.
A clickable prototype usually arrives within two to four weeks, and day-to-day use often starts between weeks six and twelve. Larger systems are planned in phases.
We build web applications that work in any modern browser, whether on a phone, a tablet or a desktop. If you truly need an app-store app, we will say so plainly during scoping.
No. Our team works from Tampa, roughly ninety minutes away. Workshops run by video on Eastern Time, and an in-person session can be arranged.
On WordPress hosting that we run, alongside your website. Updates, backups and uptime monitoring are our job.
When a ready-made product covers the need, buying is cheaper. Building wins once the workarounds, double data entry or growing licence bills cost more than the software would.
No. Even a ten-person team can recoup the cost fast when a single, narrow tool clears one bottleneck they hit every day.
If leads are the problem, start with the site; our Orlando web design team can help.
Yes. The reviews shown on this page come from software we wrote.
A sketch of how the work flows today, which apps it touches and the people who will rely on the finished tool.
We build software for businesses throughout Osceola, Seminole and Orange counties, anywhere between Sanford and the downtown core. Every project is scoped for the business, not the ZIP code, so the list below reflects where our clients operate.
Check our reviews, or find our base in Tampa, on our Google Maps listing.
Book a workflow call. Afterwards you receive the scope and schedule in writing, along with our candid take on whether a custom build is worth it.