Reports arrive too late to act on
A summary of last month lands halfway through this one. By the time an owner sees a problem, three more weeks of budget have gone into it.
Every client gets a login on day one. Not a PDF that arrives on the fifth of the month — a portal you can open at 11pm to see what shipped, what it moved, and which page produced the call.
Send your details and we will show you the portal on a call — using a real account rather than a demo built from invented numbers.
Leads as they arrive with their source, a dated log of every piece of work shipped, rankings and traffic across 30, 60 and 90 day ranges, and the status of every page in the plan — available to you at any hour without asking anyone.
It is the internal view rather than a summary of it. There is no version of the reporting we see that you do not.
Calls, texts and forms in one pipeline with the page and source that produced them.
Every page written, fix applied and listing change, with the date. The answer to what last month bought you.
30, 60 and 90 day windows with month filters, measured in GA4 rather than asserted in a slide.
This is the real layout of the portal, filled with illustrative figures rather than a live client’s numbers. On a walkthrough you see an actual account instead.
Three problems with agency reporting that a monthly PDF cannot solve.
A summary of last month lands halfway through this one. By the time an owner sees a problem, three more weeks of budget have gone into it.
Owners want to know whether the phone rang and which page caused it. Most reporting answers a question nobody asked because sessions are easier to chart.
Being asked to believe an agency worked hard last month is a poor arrangement. A dated log removes the need for either party to take the other's word.
We will walk you through a live client portal on a call so you can judge the reporting before you judge the pitch.
Book a WalkthroughThree honest limits.
Ranking data refreshes on a schedule, not continuously. Position numbers that update by the minute would be noise rather than information.
The portal answers what happened. It does not replace a conversation about what to do next, and we would rather have that conversation than send a notification.
Everything in it is your data in your accounts. If you leave, you keep the properties and we export the rest.
Portfolio averages from real GA4 client data, using each client’s first full month as the baseline.
Results vary based on site age, industry, and market competition.
Search Strength SEO is two people, and one of them — Steven McVicker — is a developer who builds custom software for clients. The portal exists because building it was cheaper for us than paying per seat for a reporting platform that still could not show a work log.
That has an obvious side effect worth naming: the reporting reflects how we actually work rather than what a third-party tool happens to expose. It also means when a client wants something added to it, that is a conversation with the person who wrote it rather than a feature request into a vendor's backlog.
The reporting sits underneath every programme we run.
“The reporting is the part that surprised me. I can see which pages brought in enquiries instead of being handed a traffic number every month.”
— Lifehack Wellness“They rebuilt the site and handled the search side together, so nothing got lost between two vendors blaming each other.”
— Wellness 360 PlusFour things: leads as they arrive with the page and source that produced them, a dated work log of everything shipped, ranking and traffic data across 30, 60 and 90 day ranges with month filters, and the status of every page in the plan. It is the same view we use internally rather than a client-facing summary of it.
Day one, before any work ships. That is deliberate — it means the first thing you see is the baseline rather than a report written after the fact, and you can watch the work happen rather than being told about it afterwards.
No. We build software as well as run search, and the portal is our own. That is why it shows a work log rather than only charts: most reporting platforms can pull rankings and traffic, but they cannot tell you what your agency actually did last week.
Because charts tell you what happened and the log tells you what was done about it. When an owner asks what last month bought them, a list of pages written, fixes applied and listings corrected answers the question. A traffic graph asks them to take it on trust.
Yes. Calls, texts and form fills appear in one pipeline with the page and source attached, so you can tell a Map Pack call from an organic one without guessing. That attribution is also what lets us cut work that is not producing rather than defending it.
It is your data and we export it for you. The analytics property, the Google Business Profile and the website all remain in your name throughout, because we request access rather than ownership. Nothing about the reporting is designed to make leaving harder.
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No waiting for month end, no requesting an update. The login works whenever you want it.
Get StartedWe build software as well as run search, which is why the portal exists at all.
Clients mention the reporting more than anything else. Read why on our Google Business Profile reviews.
