Laura Topalli
G
Rated 5 out of 5
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength SEO is a web design company that builds websites for businesses in Chicago, Illinois. Each site is designed mobile-first, structured for search from the first page, and written to turn visits into calls and form fills. Most builds launch in 2–4 weeks depending on scope, managed remotely by our Tampa team.
Every design choice below is one we made on our own site first; the screenshot beside this text is it.
A finished site you can run, not a mock-up. These pieces are part of every project; add-ons are scoped separately.
Before design starts, we map which pages the site needs based on what Chicago customers actually search, so no page competes with another.
A layout built for your brand and your buyers, not a purchased theme with the logo swapped. You review real pages, not a static picture.
Headlines, service descriptions and calls to action written for scanners. Clear phone number and next step on every page.
Compressed images, lean code and caching so pages load quickly on a phone connection in a crowded downtown.
Readable contrast, labelled buttons, keyboard-friendly menus and alt text, so the site works for more visitors and more devices.
When replacing an old site, every existing URL is mapped and redirected so the search history you have earned carries over.
Because that is where most local buyers meet you. Someone comparing contractors on the Red Line or between meetings in the Loop is scrolling on a phone, deciding in seconds whether to tap Call.
Designing at phone width first forces the hard choices early: what the first screen says, where the button sits, which details can wait. The desktop layout then gets room to breathe instead of the phone version getting whatever is left over.
Four steps, managed over video on Central Time, with written approvals at each stage.
An audit of the current site, the Chicago competitors outranking you and real search volumes produces an agreed page list.
You see the homepage and one service page designed in the browser, on your phone and on a desktop.
Remaining pages are built, copy is written or edited, and forms and tracking are connected and tested.
Redirects go live, search tools are updated, and your team is shown how to edit the pages they will change most.
Each launch goes live on a managed WordPress server that we run, which keeps speed, security and support in one place. Is your current site built on Wix, Squarespace or something like them? Migrating it is included in the project.
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength help me our when it came to my SEO. I knew nothing about SEO and had no idea how important it was to my business. 10/10
Paul is a very bright person. His knowledge about AI and SEO is impeccable. Look forward to working with him.
Want more people to find your business? Paul is your guy!
If you are looking for a highly qualified and effective marketing partner for your website and search engine optimization, look no further than Search Strength SEO. The team here is hard working and dedicated to you and your
business's success.
Search Strength SEO is the real deal. He’s an SEO guru who helped get our website ranking and has been great to work with throughout the process. What I appreciate most is how transparent he is—straightforward pricing, clear
communication, and no smoke and mirrors. If you’re looking to improve your Google rankings and actually understand what you’re paying for, I highly recommend Search Strength SEO.
The team at Search Strength SEO genuinely cares about their work and their clients. They take the time to understand your business and build a strategy around real results. It's clear they're hands-on and invested in helping
clients succeed.
I highly recommend this company for anyone looking to improve their website and SEO. They took the time to understand my business and provided tailored, effective solutions that are already making a noticeable difference. Paul's
customer service is exceptional. He listens carefully, communicates clearly, and consistently follows up with valuable updates and practical advice. Their professionalism, expertise, and commitment to their clients make them a true asset. I look forward to continuing to see the results and would not hesitate to recommend them.
I can't recommend Paul highly enough. Working with him has been an incredible experience, and he has exceeded my expectations in every way. From day one, he has gone above and beyond to help my business succeed, treating it as if
it were his own. His attention to detail is second to none, and nothing slips through the cracks. He's incredibly thorough, strategic, and always thinking several steps ahead. What really sets him apart is his genuine passion for what he does. He's constantly learning, adapting, and staying ahead of industry trends, especially when it comes to SEO, AI, and the latest technology. He doesn't settle for good enough—he's always looking for ways to improve and deliver even better results. Since working with him, my business has gained significantly more online visibility, and I know that's a direct result of his expertise, dedication, and hard work. He doesn't just focus on rankings; he focuses on building a strong online presence that creates long-term success. He's also one of the most responsive and reliable professionals I've ever worked with. No matter how busy he is, he always takes the time to answer questions, explain things clearly, and make sure I feel informed and confident. His communication is excellent, and I always know I can count on him. Beyond his technical expertise, he's simply a great person to work with. He's honest, trustworthy, patient, and genuinely invested in the success of his clients. It's rare to find someone who combines exceptional talent with such integrity and professionalism. If you're looking for someone who is knowledgeable, innovative, hardworking, and truly committed to helping your business grow, look no further. I feel incredibly fortunate to have him in my corner, and I recommend him without hesitation. He has made a real impact on my business, and I'm excited to continue working with him for years to come.
I had a great experience with Search Strength SEO, they help in growing and improving our customers. I would recommend them to anyone!
Great service and super fast!
Did a amazing job for an amazing price! Would totally recommend to other
Responds fast, works efficiently, and no one else ill use for these services
Awesome at what they do! Very responsive and top of things. 10/10!
Extremely professional and easy to work with. Handled my issues very quickly and I would recommend them to anyone!
We had such a great experience with the Search Strength SEO team! They made our website look better than ever and handled our Google Business Profile setup flawlessly. Everyone was kind, responsive, and extremely thorough.
Anytime we had a question or needed help, they were right there. We’re so grateful for everything they did for us!
Paul helped me get my website setup in less than 24 hours! Turned out amazing and would highly recommend using them. Thanks Paul and team!
Very good at what they do and super responsive. Paul is awesome. 10/10.
I’ve recently started working with the team at Search Strength SEO, and I couldn’t be more impressed. They bring a rare blend of deep professional expertise and down-to-earth customer service that’s truly refreshing. Not only do
they know their stuff when it comes to everything from local SEO to website builds, but they also genuinely care about making a difference in their clients’ businesses. They have good hearts and a real commitment to helping clients succeed. If you’re looking for a team that’s willing to go the extra mile, I’d highly recommend them.
The Search Strength team has been incredible to work with. They know exactly what they’re doing when it comes to optimizing a Google Business Profile. Our visibility and engagement here in Tampa have noticeably improved thanks to
their strategy, communication, and attention to detail. Highly recommend them to anyone looking to grow their online presence the right way.
Search Strength SEO helped us grow our online presence in Tampa with smart SEO strategies. They played a huge role in helping our business expand in the behavioral health field. Great communication and real results!
Working with Search Strength SEO has been a game-changer for our business. They took the time to understand our goals and built a customized SEO strategy that delivered real results. Our website traffic and lead volume have both
increased significantly. The team is professional, responsive, and truly knows what they’re doing. As a small family company in Waterford, WI we truly are grateful for the impact they have made for our company and business! Highly recommend them to anyone looking to grow their online presence or in need of web development!
So happy I found Search strength SEO! Their team is so easy to work with and they pay great attention to detail. Would recommend them to anyone!!
I’m so glad I found search strength SEO. Their team is so knowledgeable and efficient. They made sure to guide me in the right direction and to answer any questions I had. They truly had my best interest at heart and set me up
for success. I can’t recommend them enough for all of your SEO needs
After trying and failing with many other marketing companies for my business, I finally success with searchstrength seo! Paul and his team’s attention to detail and responsiveness is incredible. Our new website is looking
amazing, and the consistent updates of the website means the ranking is consistently improving. This has meant more calls, more appts, and more revenue. The value I have gotten for how much I pay is far more than any company I’ve hired. They are constantly finding ways to improve your visibility online and bring people in the door. They are quick to troubleshoot, and things get done quickly. Not having to worry about my website performance and visibility or finding leads has gave me great peace of mind. This is a newer business, but the owner has been doing this professionally for a long time and will always deliver. 11/10 recommend!
Working with this team has been an absolute pleasure. Their communication is top-notch — always quick to respond, clear, and proactive. They truly understand SEO and deliver high-quality work that drives results. From technical
audits to content optimization, everything was handled with professionalism and attention to detail. Highly recommend for anyone looking to level up their SEO game!
Not every old site needs to be thrown away. This is how we decide which path saves you money.
| Your current site… | Usually means |
|---|---|
| Ranks for some services but converts poorly | Keep the structure and URLs, redesign the pages and calls to action. |
| Is slow, hard to edit or built on an abandoned theme | Rebuild, with every old URL mapped to its new home. |
| Has no pages for the services you now sell | Plan new pages first; the redesign follows the new page list. |
| Looks fine but gets no search traffic | The problem may be SEO, not design. We say so before quoting a redesign. |
Paul Weidner, who started the company, and Steven McVicker, co-owner and CTO, lead every web project with the same small team that runs SEO for our clients. That overlap is the point: the people designing your pages know how those pages need to rank.
Once the site is live, the build can grow with you. Heavier functionality such as booking systems, integrations or custom plugins is handled by our Chicago web development team, and ongoing search work by our SEO services for Chicago businesses.
Cost tracks scope: how many pages, which features and how much writing you need from us. You get a line-by-line quote after we review your current site and goals, so there are no surprises later.
Most service-business sites are live in 2–4 weeks, depending on scope. Larger sites with custom functionality or many locations take longer, and we set the schedule in writing before starting.
Our team works from Tampa, Florida, and serves Chicago clients remotely. Design reviews, approvals and training are all handled over video, scheduled in Central Time.
Not if the launch is handled properly. We map every existing URL to its new page with permanent redirects and keep the content that already ranks, so your search history transfers to the new site.
Yes. Your site is built on WordPress, with hosting on a server our team manages, and we walk you through the pages and sections you are likely to change.
Then start with a review. If the fix is a few pages rather than a rebuild, you will hear that first.
Templates are cheaper upfront but hard to make fast and distinctive. Custom design costs more once and less every month after.
You are on one. This site, including the page you are reading, is designed, built and maintained in-house.
Your logo, a list of services and areas, and 30 minutes to walk us through how customers usually find you. See our approach to web design at our Tampa home base.
We work with service businesses across the city and the suburbs, from professional firms downtown to trades and clinics in the neighborhoods. We design one site per business, never one template per city.
You can check our rating and read client comments on our Google Business Profile.
Based in the western suburbs? Pair a new site with SEO for Naperville businesses.
Running a business in Wisconsin as well? We also design sites for companies in Madison; see Madison web design.
Send us your current website. You get a short written review of design, speed and search, with a clear recommendation: fix, redesign, or rebuild.