Laura Topalli
G
Rated 5 out of 5
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
An SEO consultant tells your people what to fix, in what order and why; your marketer, developer or agency does the work. Search Strength SEO consults for Chicago companies remotely from Tampa, Florida, with audits, a ranked roadmap and working sessions booked on Central Time.
Hands-on execution is a separate program. This one is advice, reviews and accountability.
Mostly companies that have hands but lack a senior search voice. Chicago has deep marketing talent, so plenty of firms in the Loop, River North and Fulton Market already employ a content lead or a web developer. What they are missing is someone who has fixed the same ranking problem many times and can say which task matters this quarter.
The other common caller is a manager who pays an agency and cannot tell whether the monthly report reflects real progress. An outside review answers that question in plain terms.
The deciding question is who will carry out the changes.
| Question | Consulting | Full-service SEO |
|---|---|---|
| Who makes the edits | Your staff or current vendor | We do |
| What you pay for | Expert time: audits, sessions, reviews | Monthly strategy plus the labor |
| Best when | You have people but need direction | Nobody has time to own search |
| Commitment | One project, or sessions bought in blocks | An ongoing monthly program |
If the right-hand column sounds more like you, our Chicago SEO services cover the execution side.
Most start with the audit. Everything after that is optional and booked as needed.
Technical health, content gaps, competitors and your Google Business Profile, sorted by the revenue each fix could affect.
Recurring video calls where your team brings drafts, tickets and questions and leaves with decisions.
An independent read on deliverables, link sources and reporting from the firm you already pay.
Redirect maps, content carry-over and tracking checks before, during and after a relaunch.
Search Console, keyword research, on-page basics and local ranking factors, taught on your own site.
How to structure pages when you serve the city, the collar counties and beyond without pages competing.
The first paid hour goes further when three things are ready.
Read-only seats in Search Console, your analytics property and the Google Business Profile, granted from each tool's user settings.
Whatever the team runs on today: a content calendar, a ticket backlog or last quarter's agency report.
The decisions you are stuck on right now, so the session produces answers rather than a tour of dashboards.
Thirty minutes on how your team works, who ships changes and which questions you need answered.
Your team shares viewer rights to Search Console and analytics, and we change nothing on the site.
We present the roadmap on a call and assign an owner to each item.
Book follow-ups to review work before it ships and re-rank priorities as results come in.
All calls are scheduled in Central Time; recordings and the written roadmap stay with your team.
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength help me our when it came to my SEO. I knew nothing about SEO and had no idea how important it was to my business. 10/10
Paul is a very bright person. His knowledge about AI and SEO is impeccable. Look forward to working with him.
Want more people to find your business? Paul is your guy!
If you are looking for a highly qualified and effective marketing partner for your website and search engine optimization, look no further than Search Strength SEO. The team here is hard working and dedicated to you and your
business's success.
Search Strength SEO is the real deal. He’s an SEO guru who helped get our website ranking and has been great to work with throughout the process. What I appreciate most is how transparent he is—straightforward pricing, clear
communication, and no smoke and mirrors. If you’re looking to improve your Google rankings and actually understand what you’re paying for, I highly recommend Search Strength SEO.
The team at Search Strength SEO genuinely cares about their work and their clients. They take the time to understand your business and build a strategy around real results. It's clear they're hands-on and invested in helping
clients succeed.
I highly recommend this company for anyone looking to improve their website and SEO. They took the time to understand my business and provided tailored, effective solutions that are already making a noticeable difference. Paul's
customer service is exceptional. He listens carefully, communicates clearly, and consistently follows up with valuable updates and practical advice. Their professionalism, expertise, and commitment to their clients make them a true asset. I look forward to continuing to see the results and would not hesitate to recommend them.
I can't recommend Paul highly enough. Working with him has been an incredible experience, and he has exceeded my expectations in every way. From day one, he has gone above and beyond to help my business succeed, treating it as if
it were his own. His attention to detail is second to none, and nothing slips through the cracks. He's incredibly thorough, strategic, and always thinking several steps ahead. What really sets him apart is his genuine passion for what he does. He's constantly learning, adapting, and staying ahead of industry trends, especially when it comes to SEO, AI, and the latest technology. He doesn't settle for good enough—he's always looking for ways to improve and deliver even better results. Since working with him, my business has gained significantly more online visibility, and I know that's a direct result of his expertise, dedication, and hard work. He doesn't just focus on rankings; he focuses on building a strong online presence that creates long-term success. He's also one of the most responsive and reliable professionals I've ever worked with. No matter how busy he is, he always takes the time to answer questions, explain things clearly, and make sure I feel informed and confident. His communication is excellent, and I always know I can count on him. Beyond his technical expertise, he's simply a great person to work with. He's honest, trustworthy, patient, and genuinely invested in the success of his clients. It's rare to find someone who combines exceptional talent with such integrity and professionalism. If you're looking for someone who is knowledgeable, innovative, hardworking, and truly committed to helping your business grow, look no further. I feel incredibly fortunate to have him in my corner, and I recommend him without hesitation. He has made a real impact on my business, and I'm excited to continue working with him for years to come.
I had a great experience with Search Strength SEO, they help in growing and improving our customers. I would recommend them to anyone!
Great service and super fast!
Did a amazing job for an amazing price! Would totally recommend to other
Responds fast, works efficiently, and no one else ill use for these services
Awesome at what they do! Very responsive and top of things. 10/10!
Extremely professional and easy to work with. Handled my issues very quickly and I would recommend them to anyone!
We had such a great experience with the Search Strength SEO team! They made our website look better than ever and handled our Google Business Profile setup flawlessly. Everyone was kind, responsive, and extremely thorough.
Anytime we had a question or needed help, they were right there. We’re so grateful for everything they did for us!
Paul helped me get my website setup in less than 24 hours! Turned out amazing and would highly recommend using them. Thanks Paul and team!
Very good at what they do and super responsive. Paul is awesome. 10/10.
I’ve recently started working with the team at Search Strength SEO, and I couldn’t be more impressed. They bring a rare blend of deep professional expertise and down-to-earth customer service that’s truly refreshing. Not only do
they know their stuff when it comes to everything from local SEO to website builds, but they also genuinely care about making a difference in their clients’ businesses. They have good hearts and a real commitment to helping clients succeed. If you’re looking for a team that’s willing to go the extra mile, I’d highly recommend them.
The Search Strength team has been incredible to work with. They know exactly what they’re doing when it comes to optimizing a Google Business Profile. Our visibility and engagement here in Tampa have noticeably improved thanks to
their strategy, communication, and attention to detail. Highly recommend them to anyone looking to grow their online presence the right way.
Search Strength SEO helped us grow our online presence in Tampa with smart SEO strategies. They played a huge role in helping our business expand in the behavioral health field. Great communication and real results!
Working with Search Strength SEO has been a game-changer for our business. They took the time to understand our goals and built a customized SEO strategy that delivered real results. Our website traffic and lead volume have both
increased significantly. The team is professional, responsive, and truly knows what they’re doing. As a small family company in Waterford, WI we truly are grateful for the impact they have made for our company and business! Highly recommend them to anyone looking to grow their online presence or in need of web development!
So happy I found Search strength SEO! Their team is so easy to work with and they pay great attention to detail. Would recommend them to anyone!!
I’m so glad I found search strength SEO. Their team is so knowledgeable and efficient. They made sure to guide me in the right direction and to answer any questions I had. They truly had my best interest at heart and set me up
for success. I can’t recommend them enough for all of your SEO needs
After trying and failing with many other marketing companies for my business, I finally success with searchstrength seo! Paul and his team’s attention to detail and responsiveness is incredible. Our new website is looking
amazing, and the consistent updates of the website means the ranking is consistently improving. This has meant more calls, more appts, and more revenue. The value I have gotten for how much I pay is far more than any company I’ve hired. They are constantly finding ways to improve your visibility online and bring people in the door. They are quick to troubleshoot, and things get done quickly. Not having to worry about my website performance and visibility or finding leads has gave me great peace of mind. This is a newer business, but the owner has been doing this professionally for a long time and will always deliver. 11/10 recommend!
Working with this team has been an absolute pleasure. Their communication is top-notch — always quick to respond, clear, and proactive. They truly understand SEO and deliver high-quality work that drives results. From technical
audits to content optimization, everything was handled with professionalism and attention to detail. Highly recommend for anyone looking to level up their SEO game!
Start with our own website, the one project we control end to end. In Search Console, its impressions climbed from 4,003 in the earliest 90-day window on record to 105,366 for June 27 through September 24, 2026, while the number of queries holding an average top-10 spot rose from 76 to 400.
Client work is public too. Every build on our portfolio of client websites links to the live site, including the Chicago metro page shown above.
Strategy and content questions go to Paul Weidner, founder and owner; Steven McVicker, co-owner and CTO, takes anything technical: crawling, rendering, site speed, schema and migrations.
Consulting follows the same method as our SEO consulting service in Tampa, adjusted for how competitive Chicago results pages are.
A written audit, a prioritized roadmap with an owner for each task, and time on calls reviewing the work your team or vendor produces. The consultant advises; your side implements.
No. Our consultants are in Tampa, Florida; Chicago sessions happen on video and are booked in Central Time.
Yes. With read access we check what was delivered against what was promised, where links came from, and whether reporting reflects real movement.
Yes. We write the redirect map, list the content and metadata that must carry over, and check tracking and indexing after the switch.
As a fixed-price audit, then optional sessions booked individually or in blocks, so you only pay for the advice you use.
Partly. Sessions shorten that learning curve by pointing at the fixes that pay off first.
Pick consulting if someone on staff can implement; pick an agency if nobody can.
Yes: impressions, top-10 queries and leads, tracked from the audit date.
Send read access after the intro call and the audit work begins.
Companies across the city and the collar counties, consulted remotely rather than from a Chicago office. Location matters less for consulting than for execution, because sessions and reviews happen on screen.
Reviews from our clients and our listing are on Google Maps.
Describe the projects on your team's plate and where progress has stalled. We will say on the first call whether consulting is the right fit.