Laura Topalli
G
Rated 5 out of 5
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
For Chicago, Illinois businesses on WordPress, Search Strength SEO builds custom plugins, editor blocks, WooCommerce changes and integrations. We write features as standalone plugins your site owns, test them on a staging copy first, and maintain them afterwards. The developers sit in our Tampa office and take Chicago projects on remotely.
Hiring a WordPress developer in Chicago usually starts with one feature that doesn't work the way the business does. That is a good place to start.
Usually when the site has become the bottleneck. A Chicago law firm might want intake questions that route to the right attorney, a contractor might want quotes calculated from square footage, and a shop might need a wholesale price tier. Each of those can be done badly with three stacked plugins or cleanly with one written for the job.
A developer is also the right call when updates keep breaking things, when pages are slow because of plugin bloat, or when a form silently stops reaching your CRM.
The first step is always a short technical look at the site, because the fix for a missing feature sometimes turns out to be removing two plugins rather than writing a third. You get that read before anyone quotes a build.
Multi-step forms with logic, pricing and routing, sending structured leads to email or your CRM.
Case studies, locations, team members or listings managed like regular posts, with their own fields and templates.
Reusable page sections your marketing team can add without breaking the design.
Tiered pricing, custom product options, B2B ordering rules and checkout tweaks.
Connections to CRMs, payment providers, email platforms and scheduling tools through their APIs.
Heavy or duplicate plugins replaced with lean code that loads only where it is needed.
Our WordPress development for Chicago clients runs on Central Time, so calls are booked in your working day.
You show us the problem on screen; we write down what the feature must do and what it must never do.
You get the scope, timeline and cost before any code is written.
The work happens on a password-protected duplicate of your site, and you get a link to try it.
After your approval it goes live, and we stay available for fixes and future changes.
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength help me our when it came to my SEO. I knew nothing about SEO and had no idea how important it was to my business. 10/10
Paul is a very bright person. His knowledge about AI and SEO is impeccable. Look forward to working with him.
Want more people to find your business? Paul is your guy!
If you are looking for a highly qualified and effective marketing partner for your website and search engine optimization, look no further than Search Strength SEO. The team here is hard working and dedicated to you and your
business's success.
Search Strength SEO is the real deal. He’s an SEO guru who helped get our website ranking and has been great to work with throughout the process. What I appreciate most is how transparent he is—straightforward pricing, clear
communication, and no smoke and mirrors. If you’re looking to improve your Google rankings and actually understand what you’re paying for, I highly recommend Search Strength SEO.
The team at Search Strength SEO genuinely cares about their work and their clients. They take the time to understand your business and build a strategy around real results. It's clear they're hands-on and invested in helping
clients succeed.
I highly recommend this company for anyone looking to improve their website and SEO. They took the time to understand my business and provided tailored, effective solutions that are already making a noticeable difference. Paul's
customer service is exceptional. He listens carefully, communicates clearly, and consistently follows up with valuable updates and practical advice. Their professionalism, expertise, and commitment to their clients make them a true asset. I look forward to continuing to see the results and would not hesitate to recommend them.
I can't recommend Paul highly enough. Working with him has been an incredible experience, and he has exceeded my expectations in every way. From day one, he has gone above and beyond to help my business succeed, treating it as if
it were his own. His attention to detail is second to none, and nothing slips through the cracks. He's incredibly thorough, strategic, and always thinking several steps ahead. What really sets him apart is his genuine passion for what he does. He's constantly learning, adapting, and staying ahead of industry trends, especially when it comes to SEO, AI, and the latest technology. He doesn't settle for good enough—he's always looking for ways to improve and deliver even better results. Since working with him, my business has gained significantly more online visibility, and I know that's a direct result of his expertise, dedication, and hard work. He doesn't just focus on rankings; he focuses on building a strong online presence that creates long-term success. He's also one of the most responsive and reliable professionals I've ever worked with. No matter how busy he is, he always takes the time to answer questions, explain things clearly, and make sure I feel informed and confident. His communication is excellent, and I always know I can count on him. Beyond his technical expertise, he's simply a great person to work with. He's honest, trustworthy, patient, and genuinely invested in the success of his clients. It's rare to find someone who combines exceptional talent with such integrity and professionalism. If you're looking for someone who is knowledgeable, innovative, hardworking, and truly committed to helping your business grow, look no further. I feel incredibly fortunate to have him in my corner, and I recommend him without hesitation. He has made a real impact on my business, and I'm excited to continue working with him for years to come.
I had a great experience with Search Strength SEO, they help in growing and improving our customers. I would recommend them to anyone!
Great service and super fast!
Did a amazing job for an amazing price! Would totally recommend to other
Responds fast, works efficiently, and no one else ill use for these services
Awesome at what they do! Very responsive and top of things. 10/10!
Extremely professional and easy to work with. Handled my issues very quickly and I would recommend them to anyone!
We had such a great experience with the Search Strength SEO team! They made our website look better than ever and handled our Google Business Profile setup flawlessly. Everyone was kind, responsive, and extremely thorough.
Anytime we had a question or needed help, they were right there. We’re so grateful for everything they did for us!
Paul helped me get my website setup in less than 24 hours! Turned out amazing and would highly recommend using them. Thanks Paul and team!
Very good at what they do and super responsive. Paul is awesome. 10/10.
I’ve recently started working with the team at Search Strength SEO, and I couldn’t be more impressed. They bring a rare blend of deep professional expertise and down-to-earth customer service that’s truly refreshing. Not only do
they know their stuff when it comes to everything from local SEO to website builds, but they also genuinely care about making a difference in their clients’ businesses. They have good hearts and a real commitment to helping clients succeed. If you’re looking for a team that’s willing to go the extra mile, I’d highly recommend them.
The Search Strength team has been incredible to work with. They know exactly what they’re doing when it comes to optimizing a Google Business Profile. Our visibility and engagement here in Tampa have noticeably improved thanks to
their strategy, communication, and attention to detail. Highly recommend them to anyone looking to grow their online presence the right way.
Search Strength SEO helped us grow our online presence in Tampa with smart SEO strategies. They played a huge role in helping our business expand in the behavioral health field. Great communication and real results!
Working with Search Strength SEO has been a game-changer for our business. They took the time to understand our goals and built a customized SEO strategy that delivered real results. Our website traffic and lead volume have both
increased significantly. The team is professional, responsive, and truly knows what they’re doing. As a small family company in Waterford, WI we truly are grateful for the impact they have made for our company and business! Highly recommend them to anyone looking to grow their online presence or in need of web development!
So happy I found Search strength SEO! Their team is so easy to work with and they pay great attention to detail. Would recommend them to anyone!!
I’m so glad I found search strength SEO. Their team is so knowledgeable and efficient. They made sure to guide me in the right direction and to answer any questions I had. They truly had my best interest at heart and set me up
for success. I can’t recommend them enough for all of your SEO needs
After trying and failing with many other marketing companies for my business, I finally success with searchstrength seo! Paul and his team’s attention to detail and responsiveness is incredible. Our new website is looking
amazing, and the consistent updates of the website means the ranking is consistently improving. This has meant more calls, more appts, and more revenue. The value I have gotten for how much I pay is far more than any company I’ve hired. They are constantly finding ways to improve your visibility online and bring people in the door. They are quick to troubleshoot, and things get done quickly. Not having to worry about my website performance and visibility or finding leads has gave me great peace of mind. This is a newer business, but the owner has been doing this professionally for a long time and will always deliver. 11/10 recommend!
Working with this team has been an absolute pleasure. Their communication is top-notch — always quick to respond, clear, and proactive. They truly understand SEO and deliver high-quality work that drives results. From technical
audits to content optimization, everything was handled with professionalism and attention to detail. Highly recommend for anyone looking to level up their SEO game!
Our co-owner and CTO, Steven McVicker, leads development, and Paul Weidner covers the SEO side, so a new feature never quietly damages how your pages rank. You deal with them directly.
Our plugin work is anchored in Tampa, where we build and maintain custom plugins for local businesses; see the custom WordPress plugin development page for the full list of what we build and the standards we follow.
A single calculator or content type is a small job; a booking system with payments is a large one.
Each outside system adds setup, error handling and testing.
Old themes, outdated PHP or conflicting plugins may need attention before new work is safe.
Some clients want maintenance included; others prefer to call us per change.
If the feature is bigger than a website, such as an internal tool or portal, our Chicago custom software team is the better fit.
New features fail most often because of what was already there. These four checks come first on every Chicago WordPress development job, and they take hours rather than days.
Older PHP versions block modern plugins and leave security holes. We confirm what your site runs today and upgrade it as part of the move to our own server before any new code.
We list every active plugin, what it does and whether anything duplicates another. Two form builders or three caching tools usually explain slow pages and odd conflicts.
Many sites carry custom code pasted into the theme's functions file. We find it and move anything important into a plugin, so a theme update can't erase it.
Before a single line changes, we confirm a restorable backup exists and set up a password-protected clone to build and test on.
Yes. We start with a review of the theme, plugins and hosting so we know what we are working with, then recommend whether to extend, repair or replace the part that is causing problems.
No, our developers work from Tampa, Florida. We take on Chicago WordPress projects remotely, test everything on staging, and hold calls during Central Time business hours.
Code inside a theme disappears when the theme changes. A plugin keeps the feature separate, so your site can be redesigned or updated without losing it.
Usually. Slow sites often carry plugins doing overlapping jobs or loading scripts on every page. Replacing them with focused code and fixing caching and images typically helps a lot.
Yes. We keep custom plugins compatible with new WordPress and PHP versions and can handle core and plugin updates, backups and monitoring as well.
Then a short technical review comes first. Sometimes the fix is removing plugins, not adding one.
Add the feature when the foundation is solid. When the site is fragile, a rebuild through our Chicago website development team may cost less long term.
Yes. Our reviews, structured data and design system all run on plugins we wrote for this site.
Your site address, admin access when we are ready to start, and a description or screen recording of the feature you need.
WordPress development clients in Chicago include any Chicagoland company running WordPress, whether that is a Loop law practice, a Lakeview boutique or a suburban contractor with a quote form that needs work.
Reviews from the businesses we build for sit on our Google Maps profile.
Share the feature and your site address. We reply with what it would take, how long, and whether a small custom plugin is the sensible route.