Laura Topalli
G
Rated 5 out of 5
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength SEO creates custom web applications for Chicago, Illinois businesses that work on phones, tablets and desktops alike. We start with the one task your users most need to finish, ship it as a small first release, and grow the app from real usage. Our Tampa-based team works with Chicago clients remotely.
Already on another platform? Your app development in Chicago starts with a move onto our WordPress hosting, and the website and app then live under one roof.
Our apps open in a web browser on any phone, tablet or desktop, and each one sits on our own WordPress server. Here is why that suits most Chicago businesses better than an App Store listing.
| Consideration | Phone-ready web app (what we build) | Store app (not offered) |
|---|---|---|
| Reaches users through | Any browser, with a link | App Store and Google Play downloads |
| Updates | Live the moment we deploy | Subject to store review |
| Best for | Portals, dashboards, booking, internal tools | Daily-use tools, offline use, device features like the camera |
| Typical first cost | Lower: one codebase, no store overhead | Higher: store accounts, device testing, review cycles |
| Found in Google search | Yes, public pages can rank | Only the store listing |
For portals, booking, dashboards and field tools, a phone-ready web app does the job for less. Should your product rely on push alerts or daily offline access, we tell you that plainly in the first conversation.
A login where clients check job status, approve quotes, download files and pay invoices without calling the office.
Appointments, crews or rooms booked online, with reminders sent automatically and the calendar kept in one place.
Phone-friendly screens for technicians to log work, add photos and capture signatures on site.
Paid access, member directories and content libraries with billing handled by a trusted payment provider.
The numbers a manager checks every morning, pulled live from the systems you already use.
A first version of a new product idea, built to test demand with real users before larger spending.
Because apps fail by doing too much too early. Picture a Chicago property manager who wants tenants to report maintenance, pay rent, book amenities and message staff. Version one should do the maintenance request well, because that is the call the office fields most often.
Once people use the first feature, the next priority becomes obvious from the data instead of the wish list. Each release stays small enough to test properly and cheap enough to change.
Together we define who uses the app, the one job it must do, and what success looks like in numbers.
You click through a working prototype with sample data, typically within 2–4 weeks depending on scope.
The core task goes live to a first group of users. We fix what they struggle with before adding anything new.
Further features follow in planned releases, with security updates and monitoring handled throughout.
Paul really is the real deal and knows what he is talking about. If you need someone to help your online presence, I wouldn't go to anyone else but Paul.
Search Strength help me our when it came to my SEO. I knew nothing about SEO and had no idea how important it was to my business. 10/10
Paul is a very bright person. His knowledge about AI and SEO is impeccable. Look forward to working with him.
Want more people to find your business? Paul is your guy!
If you are looking for a highly qualified and effective marketing partner for your website and search engine optimization, look no further than Search Strength SEO. The team here is hard working and dedicated to you and your
business's success.
Search Strength SEO is the real deal. He’s an SEO guru who helped get our website ranking and has been great to work with throughout the process. What I appreciate most is how transparent he is—straightforward pricing, clear
communication, and no smoke and mirrors. If you’re looking to improve your Google rankings and actually understand what you’re paying for, I highly recommend Search Strength SEO.
The team at Search Strength SEO genuinely cares about their work and their clients. They take the time to understand your business and build a strategy around real results. It's clear they're hands-on and invested in helping
clients succeed.
I highly recommend this company for anyone looking to improve their website and SEO. They took the time to understand my business and provided tailored, effective solutions that are already making a noticeable difference. Paul's
customer service is exceptional. He listens carefully, communicates clearly, and consistently follows up with valuable updates and practical advice. Their professionalism, expertise, and commitment to their clients make them a true asset. I look forward to continuing to see the results and would not hesitate to recommend them.
I can't recommend Paul highly enough. Working with him has been an incredible experience, and he has exceeded my expectations in every way. From day one, he has gone above and beyond to help my business succeed, treating it as if
it were his own. His attention to detail is second to none, and nothing slips through the cracks. He's incredibly thorough, strategic, and always thinking several steps ahead. What really sets him apart is his genuine passion for what he does. He's constantly learning, adapting, and staying ahead of industry trends, especially when it comes to SEO, AI, and the latest technology. He doesn't settle for good enough—he's always looking for ways to improve and deliver even better results. Since working with him, my business has gained significantly more online visibility, and I know that's a direct result of his expertise, dedication, and hard work. He doesn't just focus on rankings; he focuses on building a strong online presence that creates long-term success. He's also one of the most responsive and reliable professionals I've ever worked with. No matter how busy he is, he always takes the time to answer questions, explain things clearly, and make sure I feel informed and confident. His communication is excellent, and I always know I can count on him. Beyond his technical expertise, he's simply a great person to work with. He's honest, trustworthy, patient, and genuinely invested in the success of his clients. It's rare to find someone who combines exceptional talent with such integrity and professionalism. If you're looking for someone who is knowledgeable, innovative, hardworking, and truly committed to helping your business grow, look no further. I feel incredibly fortunate to have him in my corner, and I recommend him without hesitation. He has made a real impact on my business, and I'm excited to continue working with him for years to come.
I had a great experience with Search Strength SEO, they help in growing and improving our customers. I would recommend them to anyone!
Great service and super fast!
Did a amazing job for an amazing price! Would totally recommend to other
Responds fast, works efficiently, and no one else ill use for these services
Awesome at what they do! Very responsive and top of things. 10/10!
Extremely professional and easy to work with. Handled my issues very quickly and I would recommend them to anyone!
We had such a great experience with the Search Strength SEO team! They made our website look better than ever and handled our Google Business Profile setup flawlessly. Everyone was kind, responsive, and extremely thorough.
Anytime we had a question or needed help, they were right there. We’re so grateful for everything they did for us!
Paul helped me get my website setup in less than 24 hours! Turned out amazing and would highly recommend using them. Thanks Paul and team!
Very good at what they do and super responsive. Paul is awesome. 10/10.
I’ve recently started working with the team at Search Strength SEO, and I couldn’t be more impressed. They bring a rare blend of deep professional expertise and down-to-earth customer service that’s truly refreshing. Not only do
they know their stuff when it comes to everything from local SEO to website builds, but they also genuinely care about making a difference in their clients’ businesses. They have good hearts and a real commitment to helping clients succeed. If you’re looking for a team that’s willing to go the extra mile, I’d highly recommend them.
The Search Strength team has been incredible to work with. They know exactly what they’re doing when it comes to optimizing a Google Business Profile. Our visibility and engagement here in Tampa have noticeably improved thanks to
their strategy, communication, and attention to detail. Highly recommend them to anyone looking to grow their online presence the right way.
Search Strength SEO helped us grow our online presence in Tampa with smart SEO strategies. They played a huge role in helping our business expand in the behavioral health field. Great communication and real results!
Working with Search Strength SEO has been a game-changer for our business. They took the time to understand our goals and built a customized SEO strategy that delivered real results. Our website traffic and lead volume have both
increased significantly. The team is professional, responsive, and truly knows what they’re doing. As a small family company in Waterford, WI we truly are grateful for the impact they have made for our company and business! Highly recommend them to anyone looking to grow their online presence or in need of web development!
So happy I found Search strength SEO! Their team is so easy to work with and they pay great attention to detail. Would recommend them to anyone!!
I’m so glad I found search strength SEO. Their team is so knowledgeable and efficient. They made sure to guide me in the right direction and to answer any questions I had. They truly had my best interest at heart and set me up
for success. I can’t recommend them enough for all of your SEO needs
After trying and failing with many other marketing companies for my business, I finally success with searchstrength seo! Paul and his team’s attention to detail and responsiveness is incredible. Our new website is looking
amazing, and the consistent updates of the website means the ranking is consistently improving. This has meant more calls, more appts, and more revenue. The value I have gotten for how much I pay is far more than any company I’ve hired. They are constantly finding ways to improve your visibility online and bring people in the door. They are quick to troubleshoot, and things get done quickly. Not having to worry about my website performance and visibility or finding leads has gave me great peace of mind. This is a newer business, but the owner has been doing this professionally for a long time and will always deliver. 11/10 recommend!
Working with this team has been an absolute pleasure. Their communication is top-notch — always quick to respond, clear, and proactive. They truly understand SEO and deliver high-quality work that drives results. From technical
audits to content optimization, everything was handled with professionalism and attention to detail. Highly recommend for anyone looking to level up their SEO game!
Paul Weidner, our founder and owner, and Steven McVicker, our co-owner and CTO, lead app projects with a few senior developers. We already build and run a web app of our own every day, the reporting portal our clients log into, so we understand the unglamorous parts: permissions, backups, error alerts and support.
If your project is mainly about connecting internal systems rather than a product customers use, our custom software development work for Chicago companies is the better starting point.
We price after scoping, because two apps with the same name can differ tenfold in effort. Four things move that number most.
All our apps are browser-based, so a single build covers phones and desktops; tailored small-screen layouts add design time.
Every extra type of user needs its own screens, rules and tests.
Payment providers, CRMs and accounting tools each add setup, security checks and testing.
Apps need updates as browsers, phones and security standards change. We plan this cost up front so it is never a surprise.
For the thinking behind our build process, see how we approach custom software at our Tampa base.
A first working prototype usually takes 2–4 weeks, with scope setting the pace, and the initial live release typically follows a few weeks later. Apps with payments, several user roles or many integrations take longer.
No. We build phone-ready web apps that open in any browser and can be pinned to the home screen, all hosted on our own WordPress server. For most businesses that covers the job for less, and every update reaches users instantly.
The team is in Tampa, Florida. Chicago app projects are run remotely, and sprint demos are scheduled for Central Time mornings or afternoons, whichever suits your users.
Often, yes. We review the code and documentation first, then move the app to our own server and either continue it or rebuild the weakest parts.
A description of who will use the app, the main task it should handle, and any systems it must connect to. Sketches or screenshots of current workarounds help a lot.
App development for Chicago clients spans the city and the wider Chicagoland area. Many app projects come from firms with staff in the field or customers spread across several suburbs, where a phone-friendly tool saves the most calls.
Our Tampa office and client reviews are listed on Google Maps.
Planning the marketing site that will send people to the app? Our Chicago website design projects are built by the same team.
If one fits, yes, and we will say so. A custom app only makes sense once the licence and the workarounds cost more than building.
A freelancer can be cheaper for a prototype. A team covers design, security and support when the app becomes part of how you operate, which is how we run custom web app development in Tampa too.
Every day. Our clients' reporting portal is a web app we built and maintain in-house.
Your users, the core task, and the systems involved. You leave with a rough scope and a view of what the first release should cover.
Tell us who will use the app and what they need to get done. We will come back with a scope, a timeline and a recommendation for the first release.